What matters is your heart!  Thanks for following yours here!

 I invite you to join me in proving that ANYTHING is possible & that we ALL have stories to share! 

WHAT MATTERS is the umbrella for my philanthropic initiatives which focus on Community, Fundraising, Outreach & Wellness (and are funded primarily by my real estate business in Virginia). 

My passion is sharing stories that inspire people to remember that a heart-led life is what matters. I spread awareness, make connections, collaborate and provide financial support to a wide range of local and global projects. 


Calling herself a “Pretend Reporter,” she produces interviews to create awareness about community events, announcements, causes and amazing people.  BETH’s passion is spreading the word about what matters in our local and global communities. 

She also hosts a non-profit office center in addition to a community meeting center (Called “Open House”) on Main Street in Historic Downtown Front Royal for citizens to gather as they work together to make a difference.

Open House-Community Meeting Space

Meet in the Middle and 27 Cloud Street Nonprofit Center


See all Beth’s videos organized by playlist!

Conversation of Hope

At 7pm on the 4th Tuesday of each month, community leaders and citizens gather to engage in one hour of positive reflections and hope.



A self-proclaimed “Fundraising Visionary”, BETH dreams of creating impactful donation platforms with her varied ideas that nearly effortlessly and inexpensively raise massive amounts of funds for nonprofits (while soliciting less than US $20 per donor).  From apps to downloads to viral campaigns, she lights up when discussing creative initiatives to excite donors to support worthy causes. 

Pick a project to learn more!


A global fundraising platform to raise money on small and large scales in a variety of shout-out themed money-raising endeavors.  

Dollar Dream Download

Just $1 can make a dream come true for nonprofits wishing to provide aid to those financially suffering due to the COVID-19 crisis.

Watch and share the video right now. Then donate one DOLLAR to help the DREAM of 1 million downloads become a reality by logging onto your favorite music outlet to DOWNLOAD your copy of “What Matters is your Heart”!



 A to way connect organizations in need to people willing to support them – if they knew of their need.

Just Save It

An app making it easy to be generous and save for causes, projects, education, vacations and dream purchases.


It’s more than a a bracelet. It’s a bracelet infused by the giver with love, compassion, luck, inspiration, well-wishes and positive energy!

Rotary Fast

Inspired by hunger pains Beth felt while on a mission trip to Uganda in 2019, this initiative is both a hunger awareness event and a fundraiser.  The first annual “R-Fast” will be held on 4/29/20. Every person on the planet who eats (i.e. everyone) is encouraged to participate.



Also a “Pretend Philanthropist”, there’s nothing that warms BETH’s heart more than supporting people in need, especially with much-needed financial assistance.  She provides financial and inspirational support to groups and individual’s causes, passions & dreams.

Light up Life

WHAT MATTERS is proud to support Herbie Kawuma and his work through Light Up Life Foundations.

Powering Passions

People wishing to fund a dream project or goal are encouraged to apply for assistance.

Rotary Club of the Northern Shenandoah Valley - The Area ONE|ders

Projects include sponsoring an American Red Cross Blood Drive and planning for a Collaborative Rotary International District Grant to benefit children in need in Africa.

Invisible Hands

Leaving surprise notes to thank hardworking hospitality workers, cashiers and service oriented employees for their quiet service.

Comrades for Causes

Supports non-profit, not-for-profit and altruistic causes.

Scholarships & Grant

Offering scholarships ranging from grants for high school graduates to scholarships for people to attend events or seminars.

Wonder Women

Offering women who need financial support to improve their housing situation a chance to receive an interest-free loan for a security deposit for a rental property. 

Shield's Stars

This $1,000 award is given each in honor of Craig Shields, Manager and Member of Edwin McCain’s Band and friend of Beth’s.

Bridging the Gap

Short term, interest-free loans of up to $12,000 have been made to help sellers with homes under contract to fund repairs needed before closing or to keep their mortgage current before their sale.



Spiritual, mental, emotional and physical wellbeing is the foundation of a fulfilling, happy and abundant life.

CONNECT Leadership

Through WHAT MATTERS, Beth has become the first CONNECT Leader in Virginia


To become a conscious leader of your life, it takes conscientious daily effort to separate your mind from conscious thought.

Epiphany on Demand

Join a community created to empower others. Your next “aha!” moment is just a click away.


Now Partnering with SPACE

Stepping into Peace, Acceptance, Compassion and Equality

About the WHAT MATTERS & SPACE Collaboration

After more than 30 years of being out of touch, Beth was recently reunited with her God-Sister, Liz Gibbs. After less than one minute of chatting, they both realized they were also “Soul- Sisters.” It seems they have spent their entire lives preparing for the time they would reconnect and help each other make more of an impact with their similarly aligned passion projects.


SPACE is a world-wide commUNITY that connects you to what matters.

“What matters in life is not what we buy, but what we build; not what we have, but what we share with the world; not our capability, but our character; and not our success, but our significance. Live a life that makes you proud – one that matters and makes a difference. Live a life filled with passion and love.”


Real Estate

From custom real estate sales strategies to consulting with WHAT MATTERS Partner Realtors, benefit from Beth Waller’s 16+ years of experience as a top producing Realtor, Broker and Associate Broker.

Individual Real Estate Sales

As an Associate Broker at KW-Solutions, Keller Williams Realty, BETH works with clients primarily as a listing agent partnering with sellers.

Real Estate Consulting

Through the WHAT MATTERS Partner Agent Program, the best sellers, buyers, and agents are paired together for the best experience.

Real Estate Education

Educating community and agents about real estate statistics, trends, negotiating tactics and marketing strategies.

Comrades for Causes

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WHAT MATTERS $12,500 Match Campaign for Addition to the "Front Royal Light Up Academy"

Watch the update video to see what has been happening in the life of Front Royal Light Up Academy.  Although the school is standing and Beth contributed her pledged match (and also funded much-needed pit latrines for the school), money is still needed for an addition since 200+ children now attend the school which already has a superb reputation!

Make your tax deductible donation to support Outreach in Africa!

July 2019 Front Royal Light Up Academy Update. 

Background of the Front Royal Light Up Academy in Uganda.

Recent pictures of the school

About What Matters

WHAT MATTERS a philanthropic Company focused on local and global outreach (primarily through matching fundraising campaigns and Facebook videos), now a registered 501(c)(3) nonprofit organization.

Beth’s Latest Blog Posts:

Medicizing–“The Prayer Dance”

Medicizing–“The Prayer Dance”

This 5-minute daily practice of a unique form of meditation, combines visualization, prayer and dancing for inspiration, exercise and mood-enhancing energization. Regardless of religion or belief system, this active meditation (I call it Medicizing) is most effective...

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