About

Learn about how WHAT MATTERS has evolved.

Meet Beth

What Matters is a dream come true for Beth Medved Waller who has always been an advocate for causes in her community and longed for a career as a “professional volunteer.” Currently funded entirely by her real estate sales, WHAT MATTERS earned the status of a registered 501(c)(3) nonprofit organization on 4/2/18 which will provide future opportunities to expand her philanthropic work. A proponent of “matching” fundraising campaigns, the donors who match Beth’s pledges will now be able to claim a tax deduction for their generous donations.

As Beth prepared to the turn 40 in 2016, she decided it was time to make changes in her life to create space for her to truly follow her passions: real estate, community, fundraising and outreach. She teamed up with friend and colleague, Jennifer Avery, to co-found What Matters, a combination of all her professional and philanthropic passions. Jen is currently pursuing other interests, including her new company, Jenspiration, LLC, and is inactive in What Matters Initiatives.  Beth will always credit Jen for “Jenspiring” her to launch What Matters Initiatives, which evolved into WHAT MATTERS which has now become a 501(c)(3) nonprofit with a bright future of further development planned.

A Bit About BETH

Throughout the past decade, Beth has been the recipient of numerous real estate and community awards. She ranked as Top Producer for her Weichert, Realtors office from 2007-2014 and the #1 Listings Sold Associate in the Capital Region of MD, VA, and District of Columbia for the seven years leading to her departure to open Team Waller Real Estate. Beth has been the recipient of the American Red Cross “Clara Barton Award,” the “President’s Award” from the Front Royal/Warren County United Way (for her 5+ years as campaign chair), named “Citizen of the Year” by the Front Royal/Warren County Chamber of Commerce and received the honored “Service Candle” from the Front Royal United Methodist Church. She has a Bachelor’s degree in Corporate Communications from the College of Charleston and is a licensed broker and associate broker within the Commonwealth of VA. Mother of two middle schoolers she adores, (Will, 14 and Sara, 12) she lives in Warren County, Virginia on four acres of land that has been in her family since childhood. In her free time she enjoys jogging, hiking, writing, meditating, traveling (which reminders her of her stint in the early ’00s as a flight attendant) and spending time with family and friends.

The WHAT MATTERS Story

Ever since she was a child, Beth knew that there was something she wanted to do, a passion she needed to follow, a difference she needed to make to fulfill her heart’s longing to positively impact the world. An avid jogger since her college days, her favorite song on her jogging playlist since it came out in 1997 has been “What Matters” by Edwin McCain, her favorite musician who played often in Charleston, SC (where she graduated from college).

In February 2015, Beth and her two best friends from high school and college attended an Edwin McCain concert that changed her life (their first outing since they became mothers). Prior to the concert, they miraculously were upgraded to front row center seats by an unexpected phone call from the ticketing company that came in 30 seconds after she prayed for a sign that she’s on the right path. At the concert, her friend Stacey (who does not typically have a boisterous personality) literally interrupted Edwin in between songs with a note that asked him to play What Matters. And he DID. Beth sobbed like she’s never sobbed before as she listened to the song she’d played hundreds of times before as it was played especially for her.

It was then that she realized that anything is possible and truly embraced the song’s message that “What matters is your heart” as she started following hers. Since then she’s become friends with band manager and member, Craig Sheilds and is so very thankful for the many times the band has played her favorite song for her at concerts since that first monumental experience.

After her moving experience at the concert, Beth decided to give a name to her hobby of philanthropy and non-profit passions and started calling them, “What Matters Initiatives.”  In 2017, she decided to have a logo made and start the process of evolving her intiatives into a company that became a 501(c)(3) non-profit organization on 4/2/18. Funded to date entirely by her real estate career, Beth realizes she can make more of an impact if she engages others in the causes she supports.  It’s time she give others the opportunity to join with her and feel the joy she feels as she tries to make a difference through What Matters Initiatives.

A primary focus of her outreach division of What Matters is her support of Light up Life Foundations in Africa.  Founder, Herbie Kawuma is a performing artist based in Norway who started Light up Life to give back to children growing up as he did in the slums of Kampala, Uganda.  During Beth’s most recent trip with Herbie to Uganda, she penned lyrics for a What Matters theme song of her own and watched Herbie and friends create the song from start to finish (even singing in the chorus with them).  Her company, named after her favorite song, now has a song of its own.  “What Matters is your Heart,” is soon to be on spotify and is currently found on many of her recent What Matters videos.

What Matters Song by Edwin McCain

Have you given up on passion living day to day
You keep your dreams locked down inside
Choking on a lifetime of never take a chance
Don’t wake up one day wishing you tried

It ain’t about the money, it ain’t about the time
It ain’t about the love you lost or the things you think you left behind
It ain’t about the losing streak, makes you feel like you’re falling apart
What matters is your heart

Let’s forget about the notion that we’re not the same
My blood runs as red as yours
We all get angry, we’ve all been scared
We’ve all made big mistakes that can never be repaired

It ain’t about the money, it ain’t about the time
It ain’t about the love you lost or the things you think you left behind
It ain’t about the losing streak, makes you feel like you’re falling apart
What matters is your heart

Look me in the eye and take my hand
We can make a difference
We can make a difference I know we can

Have you given up on passion living day to day
You keep your dreams locked down inside
Choking on a lifetime of never take a chance
Don’t wake up one day wishing you tried

It ain’t about the money, it ain’t about the time
It ain’t about the love you lost or the things you think you left behind
It ain’t about the losing streak, makes you feel like you’re falling apart
What matters is your heart

Songwriters: Edwin Cole McCain
What Matters lyrics © Sony/ATV Music Publishing LLC

WHAT MATTERS is your Heart….LET it!

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